Privacy Policy
Last Updated: June 9, 2026
Overview
Theater Activations by Showlytics ("Theater Activations", "we", "our", or "us") is operated by Montoro6 Holdings LLC.
This Privacy Policy explains what information we collect, how we use it, and the choices available to you when using Theater Activations, including our website, activation planning tools, dashboards, and related services.
Information We Collect
Information You Provide
We may collect information you choose to provide, including:
- Name
- Email address
- Theater location(s)
- Activation dates
- Budget information
- Selected movies
- Planning context and notes
- Saved activation plans
- Support requests and communications
Usage Information
To operate and improve the service, we may automatically collect:
- IP address
- Browser and device information
- Pages visited
- Activation generation activity
- Error reports
- Diagnostic information
- Security and abuse-prevention logs
How We Use Information
We use information to:
- Generate activation ideas
- Identify local partner opportunities
- Save and retrieve activation plans
- Authenticate users
- Prevent abuse and fraud
- Improve reliability and performance
- Respond to support requests
- Understand product usage and improve the service
AI Services
Theater Activations uses artificial intelligence to generate activation ideas.
Information you submit as part of an activation request may be processed by third-party AI providers to generate recommendations.
TMDB movie data and imagery are used only for movie discovery and display. We do not use TMDB-provided summaries, genres, keywords, cast, or other TMDB metadata as input to our AI generation process.
Please do not submit sensitive personal information, confidential information, or information you do not have permission to share.
Third-Party Services
We use third-party providers to operate the service, including:
- Supabase for authentication and database services
- OpenAI for AI generation
- Google Places and Google Maps for location and partner discovery
- TMDB for movie discovery and imagery
- Vercel for hosting and infrastructure
- Cloudflare for security and performance
- Upstash for caching and rate limiting
- Resend for transactional email
These providers may process information on our behalf as necessary to deliver the service.
Data Sharing
We do not sell personal information.
We may share information with service providers that help operate the service, comply with legal obligations, protect users, prevent abuse, enforce our terms, or respond to lawful requests.
Data Retention
We retain information only as long as necessary to provide the service, comply with legal obligations, resolve disputes, and protect the platform.
You may request deletion of your account and saved plans at any time by contacting support@theatreactivations.com.
Security
We use reasonable technical and organizational safeguards designed to protect information from unauthorized access, loss, misuse, or disclosure.
However, no online service can guarantee absolute security.
Children's Privacy
Theater Activations is intended for business and professional use and is not directed to children under 13.
Changes to This Policy
We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised effective date.
Contact
Questions about this Privacy Policy or requests regarding your information may be directed to:
support@theatreactivations.com
Montoro6 Holdings LLC